Buying Property to Renovate: When Is It Worth It?

Anyone interested in good opportunities in the real estate market must have already considered the idea of ​​buying a property in park view city. With due care and attention to detail, this type of negotiation can be very advantageous, both for those thinking of living and for resale.

The most important thing is that you keep your objective with the property in mind. If the idea is to carry out a superficial renovation to sell the property, the expense is lower.

Now, if the intention is to live in it, the work will probably have a higher cost, but it will certainly offer comfort and personalization for your family.

There are many doubts that surround the mind of those who are thinking of a property to renovate. That’s why we’ve prepared this complete article and we’ll tell you the advantages of buying to renovate and what to pay attention to get a great deal.

room with floor renovation being carried out



What are the advantages of buying a property to renovate?

If we compare the purchase of a property to renovate with one sold off-plan or new, we can quickly identify a more attractive price, the possibility of customization and the potential for appreciation over time.

To ensure that the purchase is worthwhile, it is necessary to dig a little deeper into the subject and learn to identify the good opportunities. At this point, having the help of a specialist is essential.

The main advantages of buying to renovate are:

  • Lower purchase price
  • Reuse of the structure
  • customization
  • Differentiated and spacious plant
  • Appreciation over time

Lower purchase price

A property that needs renovations is usually more attractively priced than others. In addition, there is the possibility of negotiating better terms with the owner, considering the age of the property and its conditions. At this point, having the evaluation of professionals is essential to identify if there are no structural problems in the property or the need for a very costly renovation.

Reuse of the structure

Older houses and apartments tend to have a sturdier structure and good raw materials. Therefore, analyze how much of the structure can be reused to save some money. The more it can be kept, the better.


When buying a property to renovate, you open up several possibilities to customize the environments according to your needs. With the help of architects and engineers, you can repurpose rooms, enjoy current items, and even blend your style with old finishes.

Differentiated and spacious plant

When compared to newly built properties, older properties are generally larger and have equally spacious rooms. For those who are looking for a new and large property, maybe buying and renovating is a good alternative.

Appreciation over time

Every good renovation has the potential to add value to a property. With a solid structure, well-planned environments and decor in line with trends, the renovated property has everything to have a higher value at the time of sale.

Some market data say that a well-made renovation values ​​a property around 30%, and in some the valuation can be even higher, depending on the materials used and the services performed.

What to evaluate when buying a home to renovate?

The process of buying a property to renovate is relatively simple. The biggest difference between this type of business and the others is in the series of precautions to make a good choice.

These are the main factors you need to assess when looking for your property with a view to renovating:


Older properties are usually located in central and well-structured areas. Visit the region at different times of the day to understand the flow of people, the neighborhood, security, traffic and forms of access.

Time available to wait

When visiting properties and considering necessary renovations, keep in mind that an important factor is to compare the time needed for construction and your willingness to wait. If you’re in a hurry to move, it might be worth looking for a newer home.

Property status

After looking at the neighborhood, it’s time to assess the condition of the interior and exterior of the property. The main points of attention are in the general structure and the electrical and hydraulic installations. In the case of a renovation of these facilities, the cost is much higher and requires a heavier work.

If it’s the case of painting or changing coatings, the investment is more cost-effective.


Before closing the deal, it is necessary to verify if your renovation is allowed by the norms of the City Hall. Therefore, try to know the rules before developing the project for the renovation of your property.


Tips for a successful makeover

Now let’s give you some tips for this reform to be carried out without suffering.

  • plan

If you can afford it, make your project with a professional, as he will give you all the necessary guidelines and quantities of materials you will need and with that you will be able to better control the budget.

  • search for prices

Before you even start executing the project, do a survey of the main materials you will use and make an average of how much you will spend.

  • Schedule

It is important to manage the time that the reform will take so that there are no delays that disrupt your routine or any kind of commitment.

  • on schedule

Always pay attention to supplier deadlines so that you don’t have any surprises at the end of your renovation. Take notes and always stay in touch with your suppliers.

  • Avoid too many vendors working together

If you are unable to vacate the property during the renovation, be aware that if you need to hire many suppliers at once, it will be very inconvenient for many people moving from one place to another, and the mess will get bigger. So schedule one supplier at a time.

  • Infrastructure

The infrastructure maintenance part must be done at the beginning of the work, as these are the parts that make the most mess and mess in the work.

In addition to all these steps, the important thing is that you have good financial planning to be able to pay for all the renovations with peace of mind, doing everything the way you always dreamed of. Buying a property to renovate can be a great deal, it just requires some special care. In the end, I’m sure it will be very worthwhile.


Facebook Ads Strategy for Real Estate – Learn an Amazing Model

Building a good Facebook Ads like Blue world City for real estate can be one of the main goals of real estate brokers or owners.

After all, we know that the digital world is not just a fashion or a trend. But yes, a lifestyle. Today, people are increasingly connected and immersed in their smartphones and computers.

The act of reading this article means that you are using the internet as a means of intellectual enrichment.

In other words, this is a space where there is a lot of scope to build a suitable and tailored positioning for different types of people and companies.

And using digital ads like Facebook Ads, it can get even more interesting and immersive. After all, with proper targeting, neat ad, and excellent text, you can reap results you never expected before.

And that’s exactly what we’re going to understand in today’s text: how to use Facebook Ads for real estate, with an intelligent model for building target audiences and serving creative ads that convert more online customers for your company.

Keep reading to understand everything. Come on?

Facebook Ads for Real Estate – What is it and where to start?

Facebook Ads for real estate is nothing more than a tool within Facebook, which allows you to create ads for your real estate, so that you can reach targeted people who meet placement criteria.

That is, you can make anyone see an ad you want to run.

But where can you start building your ads? The truth is, there is no recipe. However, there is a method.

And the most efficient method for this is to understand your product, your target audience and understand what you are looking for with the placement of these ads. In other words, you need to understand where you want to go with certain actions, so that you can reach your goals.

In other words, you need to have a good marketing plan, combined with your business plan, in order to use Facebook ads as a bridge or tool to achieve certain goals.

But, and how to set the best goals? There are many ways to do this. But what you should pay attention to is how not to do it.

For example, if you’re looking to sell 10 properties in 2 days with your first Facebook ad, that might be a bit exaggerated, wouldn’t you agree? And if you don’t “hit the goal,” you might think the ads don’t work.

When in fact, just your goal was a little misaligned. So, use ads as a tool to shorten the paths. And not as a savior of the homeland. OK?

And this is what we are going to understand from now on. Let’s look at a step by step below.

Step by step to create great real estate ads on Facebook

To help you better understand the whole rational process of building, activating and analyzing a good ad on Facebook Ads for real estate, we have prepared this step by step.

And, as you can understand so far, ads are not saviors of an average product for a misguided audience. If you don’t build everything right from the start, you can waste resources and eventually not even re-advertise.

After all, with a bad first experience, the tendency is to avoid that, isn’t it?

To help you and make that not happen, let’s go through some processes that need to happen, others that need to be avoided and those that are essential right from the start.

Thus, you will have a very interesting method for making good ads, according to your business plan and, of course, according to your marketing plan.

Let’s go step-by-step to create great real estate listings:

  • Understanding what is a niche and what is the importance of it;
  • What to advertise?
  • The importance of using mental triggers in text and art;
  • What should the art of your real estate ad look like?
  • Variations of the same ad – This is very important;
  • Let the tool work – Don’t pause or change the ad too soon;
  • Your ad needs to convert in some way – Clicks, registrations or sales;
  • Use the generated data to build a new segmentation – Real estate remarketing ;
  • Never leave a viable lead on the table – Have a lead collection and retention system;

We’ll talk about each of the items from now on, so you can better understand what each one means. Come on?

Understanding what a niche is and how important it is

The first step to create a good real estate ad on Facebook , through Facebook Ads, is to understand your niche . But what does it mean? It means understanding a lot of details about who your target audience is , your ideal persona, and your perfect customer.

As a way to better clarify, just imagine two types of properties: luxury and kitnet. The person who buys a luxury property can even be the same person who buys a kitnet. However, with totally different goals.

The luxury house could be the villa. And the kitnet can be an investment.

Therefore, understanding exactly who are the people you want to impact with your ads is more than important for everything to work out at the end of the journey.

Otherwise, you are advertising to everyone – which is to say, you are not advertising to anyone. Because when we talk about the internet, we need to divide and segment this audience as much as possible.

It is much better to advertise to only 10 people and sell 1 property than to advertise to 100,000 people and not sell any.

And in the case of Facebook ads, of course, this needs to be defined in advance. Before you even open the ad manager. Once we’ve defined the niche, the audience and the persona, then yes, we can move forward.

What to advertise?

To continue creating a good ad within Facebook Ads for Real Estate, you need to know exactly what to advertise. So, ask yourself this question: what to advertise?

Well, maybe it’s hard to answer right away. After all, you might want to advertise everything. Or, you may even find that any property in your portfolio is not worth listing. This is normal, as what is lacking in this process is a good plan.

You need to have a marketing plan that sets the pace for all your actions. After all, it is only in this way that you will be able to visualize, even if opaquely, the future.

If you take random actions on a daily basis, the results will also be completely random. And when we talk about building ads, we can’t be random.

Therefore, understand in advance what percentage of properties or services you will advertise on Facebook. After all, we can’t have any doubts during the process.

Because if we stop an advertisement too soon or too late, we won’t know if it was good or bad. The results, positive or negative, are only relevant and reliable when there is a basis behind what was done.

Therefore, choose what you are going to advertise in advance, foreseeing within a professional marketing plan the investment, product, duration, niche, etc.

The importance of using mental triggers in text and art

We’ve already talked here on Ville Imo’s blog about the power of mental triggers on any marketing action you take.

A mental trigger is an important way to get a prospect’s attention and even sway them to make a decision within a marketing campaign.

This may sound “scary”. But believe me: it is a powerful sales tool.

Persuading (and don’t confuse persuasion with deception) is part of the process and it cannot be left out of your Facebook Ads for real estate ads.

Therefore, use words that generate emotions, curiosities, needs or urgencies. You’ll be able to use mental triggers both in your ad artwork and in your ad text.

This will definitely make you have a considerable increase in conversions .

Of course, overuse is not good. Therefore, you need to think of your ad in a broad way, not just in a way to achieve “at whatever cost” goals.

A tip is: create several different ads for the same product. Each one, with a different mental trigger. This can make the audience more receptive to the triggers that individually make the most sense.

Often the trigger of emotion can be good for one person and bad for another.

Or, perhaps the authority trigger is positive for one prospect and negative for the other. So, diversify. But, don’t lose focus!

What should the art of your real estate ad look like?

Art needs to be clear, objective, simple and direct.

This does not mean that you should do it anyway or without the help of a trained professional. The look does need to be very professional and beautiful.

However, you need to keep in mind that what the prospect needs to do is make a decision to convert. Regardless of what your goal is, you will always need people to do what you ask in the ad.

Whether it’s clicking on the site, registering for a form, or attending a launch event. And the less unnecessary information you put into the ad, the better.

So, make a creative headline, with mental triggers, and make a call to action. If you need to enter more information, please do so simply. Avoid visual and textual pollution in art – make the text denser for the caption.

Tip: Be careful not to exceed 20% of the text on your artwork as Facebook’s ad tool will not deliver the ad effectively. Facebook itself indicates that you only use 20% text in the art of the ads.

Variations of the same ad – This is very important

Varying your ad is a way to understand which format and template is best for a particular audience.

So, if you are going to advertise a property or a service, create 2, 3 or 4 different ads with the same objective. Change the title, image, call to action and caption.

This will make you diversify and make the ad more flexible to be consumed by people.

Remember: no matter how much you have a defined audience, people will always be unique.

No one person is like another, even if they show some similar interest. Creating Facebook ads is also about understanding consumer behavior .

Let the tool work – Don’t pause or change the ad too soon

Pausing the ad ahead of time or changing it without having enough data to understand what’s happening is a mistake. The Facebook Ads platform makes your ads optimize over the days and saves you money.

Gradually, the algorithm begins to understand your message and what is the best time, audience and time to show an ad. However, this will only be possible if you don’t touch it all the time. Leave it running and, over time, the results will appear.

Use the generated data to build a new segmentation – Real estate remarketing

Once your ad has been running for a long time and you have enough information about your audience’s responsiveness, it’s time to take it a step further.

And this step is one of the most important: real estate remarketing. With remarketing, you can reach the same person two, three or four times. But this time, with much, much more information about her behavior.

For example, if a person clicked on “buy” or even subscribed to a special list to receive offers from your real estate agency, you already know that they are a potential customer.

And with remarketing, you’ll be able to make ads much more targeted, specific, and unique. With this, of course, your conversions will increase considerably.

Count on Ville Imob to help your real estate sell more, with the help of optimization systems and tools. All for you to focus on what is important: strategies and sales.